Use cohort analysis and attribution modeling to make sure your ad spend goes where it really counts, maximizing ROI across channels.
Dive into advanced data analytics to fine-tune ROAS, CAC, and LTV so your campaigns deliver results.
Build live dashboards and real-time reporting tools that not only track KPIs but also transform them into actionable growth insights.
Run tests across channels and set up solid experimentation frameworks to keep optimizing and perfecting your marketing strategies over time.
Team up with data science and engineering to make sure your data stays accurate and aligned with the business's long-term goals.
Innovation & Market Expansion
Take the leap into new acquisition channels. Think new ad platforms and partnerships to unlock untapped growth.
Tap into automation to boost efficiency and find new growth opportunities.
Create product-led growth strategies that encourage organic adoption and keep customers engaged with the brand.
Use competitive analysis and customer insights to identify markets with serious growth potential.
Craft tailored go-to-market strategies that really resonate with local audiences, all while keeping an eye on regional trends.
Always be on the lookout for new tools and technologies that can give your marketing performance the edge it needs to stay ahead of the curve.
Scalable MarTech Infrastructure
Build a marketing tech stack that does all the heavy lifting, efficient tracking, automation, and personalization, all seamlessly integrated.
Implement MTA models to understand the true impact of your marketing efforts and make smarter decisions.
Make sure CRM, analytics, and media platforms are integrated, providing a complete view of your customers.
Automate campaign management and segmentation to take your efficiency to the next level.
Always be on the lookout for new tools and technologies that can give your marketing performance the edge it needs to stay ahead of the curve.
Cross-Functional Leadership
Get marketing, product, engineering, and data teams aligned on one unified growth strategy.
Foster a culture of collaboration where knowledge-sharing is the norm, and innovation flows freely between teams.
Take complex marketing insights and translate them into actionable recommendations for all stakeholders whether they’re at the C-suite or entry-level.
Have strategic discussions with C-level executives to ensure growth initiatives sync up perfectly with overarching business goals.
A final word.
To conclude, I thrive on engaging with diverse teams and perspectives. My goal is not to stay within my comfort zone, though like anyone I appreciate time to adapt, but to actively contribute to your company’s culture, drive meaningful impact, and continuously expand my expertise.
If my application has awakened your curiosity, please do not hesitate to contact me again, there is no obligation. I would be delighted to discuss with you by phone or by video conference to learn more about your needs and expectations.