Beyond The Resume

First of all, thank you for taking the time to deep dive a bit more on my profile! This page is here to give you a realer sense of who I am, my values at work, and maybe even a glimpse of my personality. All of that minus the corporate fluff. Get ready because I turned off Claude for this one.

My name is Louis, and here is the short version of my story. I started my career in 2019 by launching an e-commerce store selling everyday life items, then worked on SEO and lead generation for a financial investments marketplace, before joining Vestiaire Collective, a Kering-backed luxury unicorn. There, as Senior Performance Marketing & Marketing Technology Lead, I managed a multi-million euro budget across 13 markets. Over time, the problems I kept chasing became more technical, and I grew increasingly interested in what AI could do for marketing, so when the opportunity came to move into product, I took it. I finished my time there as Agentic AI & Growth Product Lead, owning the AI discoverability strategy, reporting to the CTO, and driving AI-powered content enrichment across 3M products.

Along the way, I launched my own consulting practice focused on performance marketing and MarTech which I now run full-time. Through it, I serve as part-time US Director of Performance Marketing for a global beauty and wellness booking SaaS platform, managing a €12M annual budget across Meta, Google, TikTok, CTV and retargeting, reporting directly to the CMO.

I have also worked with other clients across industries, including a European scale-up, for which I architected AI agents that autonomously run bid optimization, budget allocation, underperforming creative detection, A/B testing, and automated SEO audits feeding JIRA tickets to engineering, reporting directly to the C-suite. For a leading global PE firm, I built AI-powered marketing due diligence pipelines that delivered 5 institutional-grade marketing due diligences. On the investment side, I developed an always-on AI-powered real estate engine that screens nationwide listings, classifies and scores properties, and emails the best opportunities automatically. I also designed an automated DCA system with a backtesting engine spanning 1928 to 2025. Beyond client work, I built my own autonomous AI infrastructure from the ground up.

Beyond the technical, what truly defines my work is the people I collaborate with. I have had the chance to work alongside incredibly talented professionals. Marketers, engineers, analysts, senior executives, all of whom I learned from to grow every step of the way. I deeply value teamwork, transparency, and the power of collective intelligence.

On a personal note, I am a mix of extraversion and introversion, I value honesty, and believe the best teams are built on trust, collaboration, and the occasional well-placed joke. A few paragraphs cannot sum up a person. So scroll through here, and if you think I could address your needs, reach out.

L i n k e d I n

Together, this is what we could do.

What Peers Say About Me

Marie-Christin Oebel

Chief Marketing Officer

Vestiaire Collective - Stakeholder

"Louis stands out immediately through his inventiveness and true go-getter attitude. He has a rare ability to not only come up with creative, often unconventional ideas, but to relentlessly push them through to execution and impact. Where others see complexity, Louis sees opportunity and then moves fast to turn it into tangible results. He connects the dots across growth, marketing, and tech, and translates them into clear, scalable actions. Whether it's building acquisition engines, optimizing performance, or structuring systems, he consistently drives meaningful outcomes.

On top of that, Louis brings energy, ownership, and a collaborative mindset that makes him a true force within any team. If you're looking for someone who doesn't just talk about growth but actually makes it happen, Louis is exactly that person."

LinkedIn

Cloé Dana

CEO Tempr, TechOff & Kaskad

Tempr - Direct report - Forbes 30 under 30

"At Tempr, he proved himself to be highly autonomous and proactive. His initiative made a significant impact on our marketing efforts and aside from his technical skills, Louis was a true pleasure to work with.
He brought a positive attitude to the workplace, fostering a collaborative and dynamic environment.

He would be a valuable asset to any organization."

LinkedIn

Alexandre Breillot

VP Performance Marketing

Vestiaire Collective - Direct report

"One of Louis's most admirable traits is his ability to engage and align stakeholders effectively. He is a strong communicator who ensures that everyone involved, whether internal teams or external partners, feels heard and stays aligned. Louis's technical and strategic acumen is particularly noteworthy. He has a remarkable ability to anticipate industry trends and implement cutting-edge solutions in our marketing strategies.

His proactive mindset also sets him apart. Louis takes ownership of challenges and consistently delivers creative, resourceful solutions. This hands-on approach has earned him recognition from colleagues and partners alike."

LinkedIn

Shuxian Gan

VP Finance & Marketing Planning

Vestiaire Collective - Stakeholder

"Louis is one of the most motivated individuals I have had the pleasure of working with. He possesses an entrepreneurial mindset that drives him to take initiative and dive deep into any subject matter.
Louis also has remarkable foresight and has made significant contributions to shaping our marketing strategies and martech roadmap. His proactive search for ways to improve processes and outcomes is a testament to his forward-thinking approach and commitment to excellence.

Beyond his professional capabilities, Louis is a kind and collaborative colleague. His positive attitude and genuine care for those he works with make him a pleasure to engage with and an invaluable member of any team."

LinkedIn

Enrico Ferrari

Independent & McKinsey Senior Advisor

External Partner - Ex-CMO Hellofresh & Rocket Internet

"What makes Louis truly stand out is his ability to influence stakeholders and drive resources on key projects. I saw him pitch ideas to directors and executive committee members with clarity and confidence, securing their support for initiatives that had a significant impact.

He has a great skill for bridging the gap between business and tech teams. His communication style is both clear and approachable, which makes him a natural leader. "

LinkedIn

Aurélie Chazal

Senior Customer Solutions Consultant

Google - External Partner

"Louis is easily one of the most knowledgeable and proactive stakeholders I've had the chance to work within my role at Google. Louis' deep understanding of app marketing and his knack for finding creative solutions have allowed us to tackle technical challenges swiftly, driving positive outcomes for both Vestiaire Collective and Google.

His strategic vision enables him to balance immediate needs with long-term goals, which is invaluable when prioritizing solutions or making decisions under pressure."

LinkedIn

Martin Vilette

Senior Client Solutions Manager

META - External Partner

"Louis has been a solid partner to work with, demonstrating strong collaboration and proactivity in his role at Vestiaire Collective. One notable example of his collaboration skills is the work we did together on the technical audits and improvement projects (Web, App, API integration), demonstrating deep knowledge in our digital performance industry.

He consistently takes initiative to launch and manage projects, even with limited resources. This approach has led to important improvements in Vestiaire Collective integration stability. Louis's willingness to listen to stakeholders' needs and create a supportive environment which makes him well-suited to lead and motivate teams."

LinkedIn

What Peers Say About Me

Marie-Christin Oebel

Chief Marketing Officer

Vestiaire Collective - Stakeholder

"Louis stands out immediately through his inventiveness and true go-getter attitude. He has a rare ability to not only come up with creative, often unconventional ideas, but to relentlessly push them through to execution and impact. Where others see complexity, Louis sees opportunity and then moves fast to turn it into tangible results. He connects the dots across growth, marketing, and tech, and translates them into clear, scalable actions. Whether it's building acquisition engines, optimizing performance, or structuring systems, he consistently drives meaningful outcomes.

On top of that, Louis brings energy, ownership, and a collaborative mindset that makes him a true force within any team. If you're looking for someone who doesn't just talk about growth but actually makes it happen, Louis is exactly that person."

LinkedIn

Cloé Dana

CEO Tempr, TechOff & Kaskad

Tempr - Direct report - Forbes 30 under 30

"At Tempr, he proved himself to be highly autonomous and proactive. His initiative made a significant impact on our marketing efforts and aside from his technical skills, Louis was a true pleasure to work with.
He brought a positive attitude to the workplace, fostering a collaborative and dynamic environment.

He would be a valuable asset to any organization."

LinkedIn

Alexandre Breillot

VP Performance Marketing

Vestiaire Collective - Direct report

"One of Louis's most admirable traits is his ability to engage and align stakeholders effectively. He is a strong communicator who ensures that everyone involved, whether internal teams or external partners, feels heard and stays aligned. Louis's technical and strategic acumen is particularly noteworthy. He has a remarkable ability to anticipate industry trends and implement cutting-edge solutions in our marketing strategies.

His proactive mindset also sets him apart. Louis takes ownership of challenges and consistently delivers creative, resourceful solutions. This hands-on approach has earned him recognition from colleagues and partners alike."

LinkedIn

Shuxian Gan

VP Finance & Marketing Planning

Vestiaire Collective - Stakeholder

"Louis is one of the most motivated individuals I have had the pleasure of working with. He possesses an entrepreneurial mindset that drives him to take initiative and dive deep into any subject matter.
Louis also has remarkable foresight and has made significant contributions to shaping our marketing strategies and martech roadmap. His proactive search for ways to improve processes and outcomes is a testament to his forward-thinking approach and commitment to excellence.

Beyond his professional capabilities, Louis is a kind and collaborative colleague. His positive attitude and genuine care for those he works with make him a pleasure to engage with and an invaluable member of any team."

LinkedIn

Enrico Ferrari

Independent & McKinsey Senior Advisor

External Partner - Ex-CMO Hellofresh & Rocket Internet

"What makes Louis truly stand out is his ability to influence stakeholders and drive resources on key projects. I saw him pitch ideas to directors and executive committee members with clarity and confidence, securing their support for initiatives that had a significant impact.

He has a great skill for bridging the gap between business and tech teams. His communication style is both clear and approachable, which makes him a natural leader. "

LinkedIn

Aurélie Chazal

Senior Customer Solutions Consultant

Google - External Partner

"Louis is easily one of the most knowledgeable and proactive stakeholders I've had the chance to work within my role at Google. Louis' deep understanding of app marketing and his knack for finding creative solutions have allowed us to tackle technical challenges swiftly, driving positive outcomes for both Vestiaire Collective and Google.

His strategic vision enables him to balance immediate needs with long-term goals, which is invaluable when prioritizing solutions or making decisions under pressure."

LinkedIn

Martin Vilette

Senior Client Solutions Manager

META - External Partner

"Louis has been a solid partner to work with, demonstrating strong collaboration and proactivity in his role at Vestiaire Collective. One notable example of his collaboration skills is the work we did together on the technical audits and improvement projects (Web, App, API integration), demonstrating deep knowledge in our digital performance industry.

He consistently takes initiative to launch and manage projects, even with limited resources. This approach has led to important improvements in Vestiaire Collective integration stability. Louis's willingness to listen to stakeholders' needs and create a supportive environment which makes him well-suited to lead and motivate teams."

LinkedIn

Professional Experience

Agentic AI & Growth Product Lead

Aug. 2022 - Present

Kering-backed Luxury Fashion Unicorn

English-speaking team


  • Leading ChatGPT application and MCP server for AI agent inventory access. First-mover in luxury resale.
  • Leading GEO strategy (reporting to CTO): AI crawlers, llms.txt, structured data for Claude, ChatGPT, Perplexity, Google AI Mode. Enriched 3M products with AI.
  • Managed 1M EUR+ budget across 4 geos, 5 channels. 2024: +33% revenue, +44% new customers, -20% CAC. Expanded to 13 markets.
  • Defined MarTech roadmap: tracking +21%, first-party audiences +366%, Consent Mode 70% recovery, Meta CAPI +12%.
  • Built AI agents for campaign optimization and creative production. Piloted MMM, brand lift, and incrementality tests.
  • Led SEO de-indexation: -77.7% crawl waste, +36.1% Women URLs. Redesigned titles across 210K pages.

AI Solutions & Marketing Technology Consultant

Dec. 2021 - Present

AI Solutions & Marketing Technology Consultancy


  • Architected AI agents for autonomous marketing at a European scale-up (C-suite): bids, budgets, creatives, A/B testing, SEO audits feeding JIRA.
  • Built an AI-powered marketing due diligence pipeline for a leading global PE firm. 5 institutional-grade marketing due diligences.
  • Developed always-on AI real estate engine: nationwide scraping, classification, scoring. 80,000+ properties screened, 60+ opportunities.
  • Designed automated DCA investment system with backtesting engine spanning 1928-2025.
  • Architected autonomous AI platform: dual Claude Code agents, 19 MCP integrations (7 self-hosted) on cloud VPS.
  • Managed Google Ads, deployed 3 CRMs (HubSpot, Braze, Brevo), built websites (96% SiteSpeed), SEO & SEA audits.

Growth Marketing Manager

Aug. 2021 - Feb. 2023

Top 1 Start-Up 2021 "Les Pepites Tech"by French Tech

English-speaking team


  • Generated 4,400+ MQLs via LinkedIn and email marketing automation strategies.
  • Launched and optimized paid Google & Meta ads campaign to drive B2B leads and demos.
  • Managed the tempr.ai website, achieving a 94% Google SiteSpeed score and creating 11 high-performing landing pages with GDPR-compliant tracking.
  • Developed a comprehensive SEO strategy to improve rankings and organic traffic.
  • Structured HubSpot CRM workflows and email campaigns to nurture leads and boost conversions.
  • Collaborated with Sales and Product teams to ensure alignment of messaging and strategies.

SEO & Digital Marketing Manager

Sept. 2020 - Aug. 2021

Financial Investments Marketplace



  • Created 7 semantic silos (20-25 pages each), implementing 4,200 internal links to improve site architecture.
  • Optimized 200+ articles, driving 90% of SEO traffic from 200K monthly visitors by enhancing content and on-page SEO.
  • Scaled YouTube strategy by proposing trend-based topics, reaching 7.1M views by August 2021.
  • Redesigned email newsletters, leading to a 140% increase in click-through rates (CTR) and improving engagement.
  • Led a competitive RFP process for onboarding a new SEO agency, resulting in improved site structure and organic traffic.
  • Implemented data-driven SEO strategies, optimizing content and technical aspects to boost search rankings and traffic growth.

Networking for Growth

Networking is more than just connecting on LinkedIn. It's about sharing insights, gaining fresh perspectives, and uncovering new opportunities. Over the years, I had the opportunity to attend top events like One-to-One Monaco or Les Big Boss. I love attending those events as I believe they are amazing opportunity to engage with industry experts, innovative solutions, exchange ideas, and stay ahead of emerging trends. These interactions fuel innovation, challenge my thinking, and help build meaningful collaborations that drive long-term growth.

One to One Monaco

What is it?


One to One Monaco is a leading european B2B event dedicated to digital commerce, held annually in Monaco. It brings together key players in e-commerce, digital marketing, and retail tech for three days of networking, conferences, and one-on-one business meetings.

Les Big Boss

What is it?


"Les Big Boss" is a French event where top executives and business leaders gather to network, share insights, and collaborate. It focuses on fostering relationships, exchanging business ideas, and discussing strategies. The event blends professional development with informal networking, offering opportunities for executives to connect and learn from each other.

Networking for Growth

Networking is more than just connecting on LinkedIn. It's about sharing insights, gaining fresh perspectives, and uncovering new opportunities. Over the years, I had the opportunity to attend top events like One-to-One Monaco or Les Big Boss. I love attending those events as I believe they are amazing opportunity to engage with industry experts, innovative solutions, exchange ideas, and stay ahead of emerging trends. These interactions fuel innovation, challenge my thinking, and help build meaningful collaborations that drive long-term growth.

One to One Monaco

What is it?


One to One Monaco is a leading european B2B event dedicated to digital commerce, held annually in Monaco. It brings together key players in e-commerce, digital marketing, and retail tech for three days of networking, conferences, and one-on-one business meetings.

Les Big Boss

What is it?


"Les Big Boss" is a French event where top executives and business leaders gather to network, share insights, and collaborate. It focuses on fostering relationships, exchanging business ideas, and discussing strategies. The event blends professional development with informal networking, offering opportunities for executives to connect and learn from each other.

Solo Ventures

Avantir Solutions

Avantir is my independent AI and marketing technology consultancy, running since December 2021. Through Avantir, I design and deploy production AI systems for enterprise clients: agentic AI architectures for autonomous marketing operations, AI-powered marketing due diligence pipelines for PE firms, AI-powered real estate investment engines, and self-managing infrastructure with 88 automation workflows and 19 MCP integrations. I also provide traditional digital marketing consulting: Google Ads management, CRM deployments (HubSpot, Braze, Brevo), website development, and SEO audits.

Adeline LeBlanc

Adeline LeBlanc was an online store I launched, selling makeup bags through the power of social ads.

I built the website using a CMS, sourced makeup bags from China over 2019 Winter months, and, with the help of a friend, filmed product demos to showcase them. From there, I jumped into the Adobe suite, using Premiere Pro to edit ads and Photoshop to design promotional content for AdelineLeBlanc.com. Once everything was set, I ran paid campaigns on Instagram and Facebook to get those demos in front of as many potential customers as possible.
The goal? Gather enough data to build a typical customer profile. Once I had that, I launched targeted campaigns with lookalike audiences to optimize ROAS, and turn a profit—which, for a while, worked pretty well!

I wrapped up the project in mid 2020 when profitability declined, officially shutting it down during the COVID-19 crisis due to supply chain issues. But regardless of the outcome, I loved the experience. It gave me hands-on insight into digital marketing, and that's what pushed me to pursue this field further by working alongside experts and continuing to learn every day.

How can you contact me?

If my application has awakened your curiosity, please do not hesitate to contact me. I would be delighted to discuss with you by phone or by video conference to learn more about your needs and expectations.

+33 6 59 21 00 32

louisgiuliani@hotmail.com