First of all, thank you for taking the time to deep dive a bit more on my profile! This page is here to give you a realer sense of who I am, my values at work, and maybe even a glimpse of my personality. All of that minus the corporate fluff. Get ready because I turned off Claude for this one.
My name is Louis, and here is the short version of my story. I started my career in 2019 by launching an e-commerce store selling everyday life items, then worked on SEO and lead generation for a financial investments marketplace, before joining Vestiaire Collective, a Kering-backed luxury unicorn. There, as Senior Performance Marketing & Marketing Technology Lead, I managed a multi-million euro budget across 13 markets. Over time, the problems I kept chasing became more technical, and I grew increasingly interested in what AI could do for marketing, so when the opportunity came to move into product, I took it. I finished my time there as Agentic AI & Growth Product Lead, owning the AI discoverability strategy, reporting to the CTO, and driving AI-powered content enrichment across 3M products.
Along the way, I launched my own consulting practice focused on performance marketing and MarTech which I now run full-time. Through it, I serve as part-time US Director of Performance Marketing for a global beauty and wellness booking SaaS platform, managing a €12M annual budget across Meta, Google, TikTok, CTV and retargeting, reporting directly to the CMO.
I have also worked with other clients across industries, including a European scale-up, for which I architected AI agents that autonomously run bid optimization, budget allocation, underperforming creative detection, A/B testing, and automated SEO audits feeding JIRA tickets to engineering, reporting directly to the C-suite. For a leading global PE firm, I built AI-powered marketing due diligence pipelines that delivered 5 institutional-grade marketing due diligences. On the investment side, I developed an always-on AI-powered real estate engine that screens nationwide listings, classifies and scores properties, and emails the best opportunities automatically. I also designed an automated DCA system with a backtesting engine spanning 1928 to 2025. Beyond client work, I built my own autonomous AI infrastructure from the ground up.
Beyond the technical, what truly defines my work is the people I collaborate with. I have had the chance to work alongside incredibly talented professionals. Marketers, engineers, analysts, senior executives, all of whom I learned from to grow every step of the way. I deeply value teamwork, transparency, and the power of collective intelligence.
On a personal note, I am a mix of extraversion and introversion, I value honesty, and believe the best teams are built on trust, collaboration, and the occasional well-placed joke. A few paragraphs cannot sum up a person. So scroll through here, and if you think I could address your needs, reach out.