Beyond The Resume

First of all, thank you for taking the time to deep dive a bit more on my profile!

If you are here, it's probably because you received my spontaneous application by email. Or maybe you found me on Malt, La Crème de la Crème, LinkedIn, Facebook (strange), MySpace? (how old are you??). Either way, you want to know more.

I created this website to help you go beyond my cold, colorless (but ATS-friendly) resume. It is here to give you a realer sense of who I am, my values at work and maybe even a glimpse of my personality. All of that minus the corporate fluff. (Get ready because I turned off ChatGPT for this)

So let’s start. My name is Louis, and I have been working in digital marketing since launching my first solo venture back in 2019, a women accessories e-com shop that taught me more about growth marketing strategy than any marketing degree ever could. Over the last six years, I have worked across industries, mastering hard skills in paid acquisition, SEO, and CRM, as well as high-level strategy, including business strategy, cash management and stakeholder management. I have also developed strong product development expertise through my work in marketing technology. Long story short: I love turning data into strategy and strategy into growth.

Beyond the technical skills, what truly defines my work is the people I collaborate with. I have had the chance to work alongside incredibly talented professionals. Marketers, engineers, analysts, senior executives, all of whom I learned from to grow every step of the way. I deeply value teamwork, transparency, and the power of collective intelligence. On a personal note, I am a mix of extraversion and introversion, I value honesty, and believe the best teams are built on trust, collaboration, clear career development plans, and the occasional well-placed joke.

Of course, a few paragraphs can’t sum up a person. So I will just encourage you to just quickly scroll through here and if you think I could adress your needs, reach out! Whether to discuss an opportunity or just exchange ideas, I’d be happy to talk.

L i n k e d I n

Together, this is what we could do.

What Peers Say About Me

Cloé Dana

CEO Tempr, TechOff & Kaskad

Tempr - Direct report - Forbes 30 under 30

"At Tempr, he proved himself to be highly autonomous and proactive. His initiative made a significant impact on our marketing efforts and aside from his technical skills, Louis was a true pleasure to work with.
He brought a positive attitude to the workplace, fostering a collaborative and dynamic environment.

He would be a valuable asset to any organization."

L i n k e d I n

Alexandre Breillot

VP Performance Marketing

Vestiaire Collective - Direct report

"One of Louis’s most admirable traits is his ability to engage and align stakeholders effectively. He is a strong communicator who ensures that everyone involved, whether internal teams or external partners, feels heard and stays aligned. Louis’s technical and strategic acumen is particularly noteworthy. He has a remarkable ability to anticipate industry trends and implement cutting-edge solutions in our marketing strategies.

His proactive mindset also sets him apart. Louis takes ownership of challenges and consistently delivers creative, resourceful solutions. This hands-on approach has earned him recognition from colleagues and partners alike."

L i n k e d I n

Shuxian Gan

VP Finance & Marketing Planning

Vestiaire Collective - Stakeholder

"Louis is one of the most motivated individuals I have had the pleasure of working with. He possesses an entrepreneurial mindset that drives him to take initiative and dive deep into any subject matter.
Louis also has remarkable foresight and has made significant contributions to shaping our marketing strategies and martech roadmap. His proactive search for ways to improve processes and outcomes is a testament to his forward-thinking approach and commitment to excellence.

Beyond his professional capabilities, Louis is a kind and collaborative colleague. His positive attitude and genuine care for those he works with make him a pleasure to engage with and an invaluable member of any team.

L i n k e d I n

Enrico Ferrari

Independent & McKinsey Senior Advisor

External Partner - Havard MBA

"What makes Louis truly stand out is his ability to influence stakeholders and drive resources on key projects. I saw him pitch ideas to directors and executive committee members with clarity and confidence, securing their support for initiatives that had a significant impact.

He has a great skill for bridging the gap between business and tech teams. His communication style is both clear and approachable, which makes him a natural leader. "

L i n k e d I n

Aurélie Chazal

Senior Customer Solutions Consultant

Google - External Partner

"Louis is easily one of the most knowledgeable and proactive stakeholders I’ve had the chance to work within my role at Google. Louis’ deep understanding of app marketing and his knack for finding creative solutions have allowed us to tackle technical challenges swiftly, driving positive outcomes for both Vestiaire Collective and Google.

His strategic vision enables him to balance immediate needs with long-term goals, which is invaluable when prioritizing solutions or making decisions under pressure."

L i n k e d I n

Martin Vilette

Senior Client Solutions Manager

META - External Partner

"Louis has been a solid partner to work with, demonstrating strong collaboration and proactivity in his role at Vestiaire Collective. One notable example of his collaboration skills is the work we did together on the technical audits and improvement projects (Web, App, API integration), demonstrating deep knowledge in our digital performance industry.

He consistently takes initiative to launch and manage projects, even with limited resources. This approach has led to important improvements in Vestiaire Collective integration stability. Louis's willingness to listen to stakeholders' needs and create a supportive environment which makes him well-suited to lead and motivate teams."

L i n k e d I n

Guénolé LeGall

Chief Revenue Officer

Tempr - Direct report

"At Tempr, Louis consistently demonstrated a deep understanding of growth strategies and techniques. He is a smart individual who knows how to use his sharp analytical skills to identify opportunities and optimize them with remarkable precision.
I would say that one of Louis' greatest strengths lies in his capacity to find solutions and drive growth through innovative working methods. He consistently thinks outside the box, exploring creative and unconventional approaches that push boundaries and challenge the status quo.
His passion for experimentation and continuous learning enable him to deliver.

And finally, Louis is a nice & friendly person, it was a real pleasure to collaborate with him. I recommend him warmly, he is a fantastic asset to have in your team."

L i n k e d I n

What Peers Say About Me

Cloé Dana

CEO Tempr, TechOff & Kaskad

Tempr - Direct report - Forbes 30 under 30

"At Tempr, he proved himself to be highly autonomous and proactive. His initiative made a significant impact on our marketing efforts and aside from his technical skills, Louis was a true pleasure to work with.
He brought a positive attitude to the workplace, fostering a collaborative and dynamic environment.

He would be a valuable asset to any organization."

L i n k e d I n

Alexandre Breillot

VP Performance Marketing

Vestiaire Collective - Direct report

"One of Louis’s most admirable traits is his ability to engage and align stakeholders effectively. He is a strong communicator who ensures that everyone involved, whether internal teams or external partners, feels heard and stays aligned. Louis’s technical and strategic acumen is particularly noteworthy. He has a remarkable ability to anticipate industry trends and implement cutting-edge solutions in our marketing strategies.

His proactive mindset also sets him apart. Louis takes ownership of challenges and consistently delivers creative, resourceful solutions. This hands-on approach has earned him recognition from colleagues and partners alike."

L i n k e d I n

Shuxian Gan

VP Finance & Marketing Planning

Vestiaire Collective - Stakeholder

"Louis is one of the most motivated individuals I have had the pleasure of working with. He possesses an entrepreneurial mindset that drives him to take initiative and dive deep into any subject matter.
Louis also has remarkable foresight and has made significant contributions to shaping our marketing strategies and martech roadmap. His proactive search for ways to improve processes and outcomes is a testament to his forward-thinking approach and commitment to excellence.

Beyond his professional capabilities, Louis is a kind and collaborative colleague. His positive attitude and genuine care for those he works with make him a pleasure to engage with and an invaluable member of any team.

L i n k e d I n

Enrico Ferrari

Independent & McKinsey Senior Advisor

External Partner - Havard MBA

"What makes Louis truly stand out is his ability to influence stakeholders and drive resources on key projects. I saw him pitch ideas to directors and executive committee members with clarity and confidence, securing their support for initiatives that had a significant impact.

He has a great skill for bridging the gap between business and tech teams. His communication style is both clear and approachable, which makes him a natural leader. "

L i n k e d I n

Aurélie Chazal

Senior Customer Solutions Consultant

Google - External Partner

"Louis is easily one of the most knowledgeable and proactive stakeholders I’ve had the chance to work within my role at Google. Louis’ deep understanding of app marketing and his knack for finding creative solutions have allowed us to tackle technical challenges swiftly, driving positive outcomes for both Vestiaire Collective and Google.

His strategic vision enables him to balance immediate needs with long-term goals, which is invaluable when prioritizing solutions or making decisions under pressure."

L i n k e d I n

Martin Vilette

Senior Client Solutions Manager

META - External Partner

"Louis has been a solid partner to work with, demonstrating strong collaboration and proactivity in his role at Vestiaire Collective. One notable example of his collaboration skills is the work we did together on the technical audits and improvement projects (Web, App, API integration), demonstrating deep knowledge in our digital performance industry.

He consistently takes initiative to launch and manage projects, even with limited resources. This approach has led to important improvements in Vestiaire Collective integration stability. Louis's willingness to listen to stakeholders' needs and create a supportive environment which makes him well-suited to lead and motivate teams."

L i n k e d I n

Guénolé LeGall

Chief Revenue Officer

Tempr - Direct report

"At Tempr, Louis consistently demonstrated a deep understanding of growth strategies and techniques. He is a smart individual who knows how to use his sharp analytical skills to identify opportunities and optimize them with remarkable precision.
I would say that one of Louis' greatest strengths lies in his capacity to find solutions and drive growth through innovative working methods. He consistently thinks outside the box, exploring creative and unconventional approaches that push boundaries and challenge the status quo.
His passion for experimentation and continuous learning enable him to deliver.

And finally, Louis is a nice & friendly person, it was a real pleasure to collaborate with him. I recommend him warmly, he is a fantastic asset to have in your team."

L i n k e d I n

Professional Experience

MarTech Lead & Performance Marketing Manager

Sept. 2022 - Present

Second-hand Luxury Fashion Marketplace backed by Kering

English-speaking team


  • Managed a 1M€+ Performance Marketing budget across 4 regions.
  • 2024 results: +33% YoY ad revenue, +44% new customers YoY, -20% CAC YoY, +16% ROAS YoY.
  • Led MarTech roadmap, aligning business, product, data & engineering.
  • Key projects: Improved tracking (+21% conversion signals), audience setup (+366% match rate), and Meta attribution (+12% orders). Implemented Consent Mode (+70% conversion recovery) & SKAN for compliance.
  • Reported key insights to senior leadership & executive committee.
  • Drove A/B testing & incrementality analysis to optimize performance.

Digital Marketing Strategy & Ops Consultant

Dec. 2021 - Present

Digital Marketing & Web Development Solo Consultancy



  • Developed and optimized 2 client websites with responsive design, structured architecture, and improved technical SEO (Google SiteSpeed up to 96%).
  • Managed Google Ads for a high-ticket B2B company, delivering qualified leads with a profitable CPL for services priced at 2,000€–8,000€.
  • Deployed 3 CRM systems (HubSpot, Braze, Brevo) with automated workflows to boost engagement and retention.
  • Conducted SEO & SEA audits, optimizing visibility, traffic, and campaign performance.
  • Assessed client needs and aligned digital strategies with business objectives.

Growth Marketing Manager

Aug. 2021 - Feb. 2023

Top 1 Start-Up 2021 “Les Pepites Tech”by French Tech

English-speaking team


  • Generated 4,400+ MQLs via LinkedIn and email marketing automation strategies.
  • Launched and optimized paid Google & Meta ads campaign to drive B2B leads and demos.
  • Managed the tempr.ai website, achieving a 94% Google SiteSpeed score and creating 11 high-performing landing pages with GDPR-compliant tracking.
  • Developed a comprehensive SEO strategy to improve rankings and organic traffic.
  • Structured HubSpot CRM workflows and email campaigns to nurture leads and boost conversions.
  • Collaborated with Sales and Product teams to ensure alignment of messaging and strategies.

SEO & Digital Marketing Manager

Sept. 2020 - Aug. 2021

Financial Investments Marketplace



  • Created 7 semantic silos (20-25 pages each), implementing 4,200 internal links to improve site architecture.
  • Optimized 200+ articles, driving 90% of SEO traffic from 200K monthly visitors by enhancing content and on-page SEO.
  • Scaled YouTube strategy by proposing trend-based topics, reaching 7.1M views by August 2021.
  • Redesigned email newsletters, leading to a 140% increase in click-through rates (CTR) and improving engagement.
  • Led a competitive RFP process for onboarding a new SEO agency, resulting in improved site structure and organic traffic.
  • Implemented data-driven SEO strategies, optimizing content and technical aspects to boost search rankings and traffic growth.

Adeline LeBlanc

Jan. 2019 - Feb. 2020

E-commerce Solo Venture


  • Developed website with SEO best practices using Shopify, improving rankings and visibility.
  • Launched video/image ad campaigns on Meta, driving engagement in 5 countries.
  • Implemented SEO techniques (keywords, meta tags, schema) and off-page strategies (link building).
  • Refined visual identity and UX/UI with Photoshop & Sony Vegas Pro, boosting user engagement and conversions.
  • Improved website performance, enhancing user experience and reducing bounce rates.

Solo Ventures

Avantir LLC

Avantir is my solo digital marketing consultancy. I started it back in December 2021. I started doing consulting part-time to expand my horizons and giving myself the possibility to work on a variety of projects while continuing to grow in my full-time roles. Consulting allowed me the flexibility to work on diverse challenges and deepen my experience across different industries, all while maintaining the stability of my primary job.
Through Avantir, I’ve been able to focus on a few key services. For instance, I’ve worked on building and optimizing websites, ensuring they’re not only user-friendly and responsive but also technically sound with strong SEO foundations. I’ve also managed Google Ads campaigns for a B2B web accessibility company, where I focused on delivering MQLs with good CPL. Additionally, I deployed CRM systems like HubSpot and Brevo, automating workflows to enhance client retention.

The beauty of working part-time on these projects is that I get to apply my skills in different contexts & solve new problems while still balancing the strategic work I do in my full-time roles. It's my way of keeping up with the trend!

Adeline LeBlanc

Adeline LeBlanc was an online store I launched, selling makeup bags through the power of social ads.

I built the website using a CMS, sourced makeup bags from China over 2019 Winter months, and, with the help of a friend, filmed product demos to showcase them. From there, I jumped into the Adobe suite, using Premiere Pro to edit ads and Photoshop to design promotional content for AdelineLeBlanc.com. Once everything was set, I ran paid campaigns on Instagram and Facebook to get those demos in front of as many potential customers as possible.
The goal? Gather enough data to build a typical customer profile. Once I had that, I launched targeted campaigns with lookalike audiences to optimize ROAS, and turn a profit—which, for a while, worked pretty well!

I wrapped up the project in mid 2020 when profitability declined, officially shutting it down during the COVID-19 crisis due to supply chain issues. But regardless of the outcome, I loved the experience. It gave me hands-on insight into digital marketing, and that’s what pushed me to pursue this field further by working alongside experts and continuing to learn every day.

Networking for Growth

Networking is more than just connecting on LinkedIn. It’s about sharing insights, gaining fresh perspectives, and uncovering new opportunities. By attending conferences and events, I can to engage with industry experts, innovative solutions, exchange ideas, and stay ahead of emerging trends. These interactions fuel innovation, challenge my thinking, and help build meaningful collaborations that drive long-term growth.

One to One Monaco

What is it?


One to One Monaco is a leading european B2B event dedicated to digital commerce, held annually in Monaco. It brings together key players in e-commerce, digital marketing, and retail tech for three days of networking, conferences, and one-on-one business meetings.

Les Big Boss

What is it?


"Les Big Boss" is a French event where top executives and business leaders gather to network, share insights, and collaborate. It focuses on fostering relationships, exchanging business ideas, and discussing strategies. The event blends professional development with informal networking, offering opportunities for executives to connect and learn from each other.

Networking for Growth

Networking is more than just connecting on LinkedIn. It’s about sharing insights, gaining fresh perspectives, and uncovering new opportunities. By attending conferences and events, I can to engage with industry experts, innovative solutions, exchange ideas, and stay ahead of emerging trends. These interactions fuel innovation, challenge my thinking, and help build meaningful collaborations that drive long-term growth.

One to One Monaco

What is it?


One to One Monaco is a leading european B2B event dedicated to digital commerce, held annually in Monaco. It brings together key players in e-commerce, digital marketing, and retail tech for three days of networking, conferences, and one-on-one business meetings.

Les Big Boss

What is it?


"Les Big Boss" is a French event where top executives and business leaders gather to network, share insights, and collaborate. It focuses on fostering relationships, exchanging business ideas, and discussing strategies. The event blends professional development with informal networking, offering opportunities for executives to connect and learn from each other.

How can you contact me?

If my application has awakened your curiosity, please do not hesitate to contact me. I would be delighted to discuss with you by phone or by video conference to learn more about your needs and expectations.

+33 6 59 21 00 32

louisgiuliani@hotmail.com